Demonstrate an understanding of the history and role of professionals and institutions in shaping communications

Demonstrate an understanding of diversity of groups in a global society in relation to communications

Understand concepts and apply theories in the use of presentations of images and information

Work ethically in pursuit of truth, accuracy, fairness and diversity

Think critically, creatively and independently

Conduct research and evaluate information by method appropriate to the communications profession in which they will work

Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve

Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate styles and grammatical correctness

Apply basic numerical and statistical concepts

Apply tools and technologies appropriate for the communications professions in which they work

Understand and demonstrate the ethical use of digital communication

Demonstrate an understanding of the principles of entrepreneurship and intrapreneurship

Demonstrate an awareness of hearing, language and speech disorders, and other physical abilities and disabilities & their accommodations

Apply the principles of effective oral /interpersonal communications in a variety of professional contexts

Demonstrate media literacy with a critical understanding of messages in mediated communication